Call Tracking allows you to monitor calls out of your site and understand precisely what advertising activity brought them there; whether it was from a different site, Google or your own paid search campaign.
So no more will you have to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their keywords, in order to comprehend which keywords provide call conversions. call tracking company Without visibility of call conversions, it’s not really feasible to work out if your investment from the keywords in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it lets you realize your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, crucial to the success of any business enterprise.